The Other Team’s “campaign” to shape our very-near-term future is apparently underway.
Consequently conservatives need to understand as much as possible about the dimensions of the organizational threat we face in order to swing into action right away.
The invaluable Lucianne here leads us to Frank Greve’s “Obama calls on his Internet campaign army to march again” in the McClatchy papers –
“WASHINGTON — President-elect Barack Obama’s 3 million campaign volunteers got re-enlistment notices this week.
Campaign manager David Plouffe, in a mass e-mail sent Wednesday to former workers, asked how much time they can spare for four missions integral to Obama’s effort to transform his victory into a broader political movement.
The volunteers’ options are, Plouffe wrote:
* Campaign for progressive state and local candidates
* Undertake grassroots local efforts to advance Obama’s agenda
* Train others in Obama’s organizing techniques
* Focus on local political issues.”
Read the entire McClatchy post here.
The third option, ‘training others in Obama’s organizing techniques,’ struck us as the most salient.
“Obama’s secret sauce
In the end, the Obama campaign’s various technologies for fundraising, GOTV, and communications were side shows. They all derived from a much more fundamental innovation. Rolling Stone described the most important insight of the Obama campaign from one of their trainers: ‘We decided that we didn’t want to train volunteers. We want to train organizers — folks who can fend for themselves.’ Obama’s website then empowered these organizers. The article continued:
‘At the same time, the campaign was developing a new high-tech toolbox to enable its supporters to keep the momentum going — both online and off. With the help of one of the founders of Facebook, the Obama campaign created, MyBo, its own social-networking tool, through which supporters could organize themselves however they saw fit.’
You can make the fundraisers a little more efficient. You can make the GOTV more efficient. You can have a better message and get it out better. These are linear improvements. But political organizations grow exponentially when you improve the organizers. That’s what the Obama campaign did. Everything was focused on making the organizer better.
Ultimately, the GOP will have to learn this message. We will have to learn to empower our activists by incentivizing recruiters. The person who recruits 100 volunteers will have to be as important as the person who raises $100,000. When the GOP organizes itself around these principles and deploys technology to make these people better, then the center-right electorate will translate into winning electoral majorities.” (Underscoring Forum’s throughout.)
Blogger Dayton continues in a post this week here on The Next Right “It’s not the money; it’s the bodies” —
“In the end, either Obama’s organization will be a one-off, which I wouldn’t count on, or conservatives and/or Republicans are going to have to learn to match that level of organizing. But just as Obama’s organization has partially transformed the Democratic Party and Dean’s organization definititely did, the Republican Party will probably be transformed by a shift to a focus on grassroots.” (Underscoring Forum’s.)
Dayton has some interesting thoughts on incorporating libertarian-oriented voters into the Republican Party. But one doesn’t have to share his entire policy slant on the emerging right to put his unusual organizational insights to work.
The question in Maryland and Virginia is how conservatives organize right now on the grass-roots level to combat the Other Team’s technologically savvy “grassroots local efforts to advance Obama’s agenda.”
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